- Guy was humorous
- Guy is a storyteller
- Guy made it personal
- Guy shared relevant, actionable information
- Guy is not an educator
My Notes from Guy Kawasaki’s SXSW-edu talk:
"If I knew Then What I Know Now"
Guy's Top 10 things he wished kids were taught and his kids believed
1) How to continue to learn
- It's not a sprint, its a marathon.
- The goal is to become self-reliant. Learn to learn.
- Steve Jobs traded in his Mercedes every 6 months; never registered a car -- ever; he believed he could drive solo in the carpool lane, park in the handicap spot, wore blue jeans, black mock turtlenecks and new balance shoes...
- If you do all these things, you will not be Steve Jobs.
- Life is a constant pitch
- Pitching for capital
- Pitching for talent
- Pitching for distribution
- The idea is the easy part, buy-in is the hard part ( previously believed opposite)
- Guy’s 10/20/30 rule for presentations
- 10 slides
- 20 minutes
- 30 pt font ideal size (Age of oldest person in the audience / 2 = minimum font size)
- Everyone should learn the basics
- Useful as a BS filter, if nothing else
- Learn to write a one-pager
- One sentence
- One paragraph (elevator pitch)
- One page
- Mantra not Mission statement
- Guy: empower people
- Apple: democratized computing
- Google: democratized data
- Canva: democratized graphics
- Emails: ideally 5 sentences; win or lose with subject line
- Adding graphics double engagement (2x)
- Canva allows you to quickly pick graphics
- An AV pitch is more persuasive
- Market-driven approach to social media guidance
- If I told you recruiters are going to reference your social media, might that govern what you post?
- Use Social Media to market yourself
- Repeat tweets 3x, 8 hours apart (to reach entire audience) and include a graphic for a 6x bump
- Do you have a great avatar?
- Do you have a great profile?
- Help people before they can help you
- Default to "Yes"
- There are two types of people: Bakers and Eaters
- Book: Influence - Bob Childeny
- When someone says, "Thank you", the correct response is not, "You're welcome", but, "I know you'd do the same for me." The implication is very different.
- When someone owes you, the optimal response is to tell them how they can pay you back or return the favor.
- Mike Rowe - Dirty Jobs
- Book: Mindset by Carol Dweck?
Web Consultant, Idea Mechanic
Founder and CEO, MojoMediaPros, Inc.